The Danger of Unexpected Entry

Around half the people who tragically lose their lives at the coast never actually intended to enter the water. Many simply slip, trip, or fall in while walking nearby. If you find yourself in the water unexpectedly, remember the core advice: Float to Live.

Cold Water Shock: What is it & why is it so dangerous?

Anything below 15°C is classified as cold water and can drastically affect your breathing and movement. This sudden drop in temperature triggers an involuntary “shock” response, which causes rapid gasping and panic, and is often the direct precursor to drowning.

The average sea temperature around the UK and Ireland is just 12°C, and inland rivers like the Thames can run even colder—even in the height of summer.

Staying Safe by the Water’s Edge

When enjoying walks near open water, keep well away from the water’s edge. Stick to designated paths and beware of uneven, unstable, or slippery ground. Always check local tide timetables to avoid being cut off, and reduce your risks by avoiding walking alone or at night. Most importantly, always carry a fully charged phone to call for help.

(If you are visiting a lifeguarded beach, always look out for Beach Flags: swim only between the Red and Yellow flags, and never enter the water if a Red flag is flying).

Respect the Water

Respect the Water is the UK’s national drowning prevention campaign, coordinated by the National Water Safety Forum (NWSF) and proudly supported by the RNLI. It highlights water hazards, helps you avoid them, and provides life-saving advice to keep you and those around you safe.